Celia's Journey
Celia Werner is a senior marketing and media strategist with decades of experience integrating creative production, audience insights, and strategic content systems to drive visibility and engagement for clients across broadcast, brand, and event media.
Over time, this work evolved into leading full-scale media efforts — setting creative direction, guiding production teams, and making strategic decisions about how stories are told, distributed, and experienced. With the experience of working with thousands of businesses across different industries, we can transform your rough ideas into powerful results. Celia brings both expertise and empowerment to every project, gently guiding you to self conscious to self confidence. We can't wait to help you create your online glow up.
Education
2012-2016
Bachelors of Science, Video Television and Film
Hofstra University
I served as the President and General Manager for Hofstra University's television network (HEAT), overseeing administrative operations, regulatory compliance, and the creative output of multiple flagship productions. This role was my first laboratory for large-scale organizational leadership and network-wide systems management.
Network Administration & Governance: Acted as the primary liaison to university administration and student government. I managed the network’s annual budgets and operational policies, ensuring the organization remained financially solvent and compliant with institutional standards. Executive Production Oversight: Served as Executive Producer for a slate of high-profile programs, including Sports Beat, Hofstra Today, Thursday Nite Live, and Director’s Cut. I was responsible for maintaining broadcast-quality standards and brand consistency across all network airtime.
Content Stewardship & Standards: Established and enforced network-wide content standards. I ensured all programming met broadcast-appropriate criteria while directing social media growth strategies to expand the network's digital footprint.
Organizational Leadership & Mentorship: Mentored individual show producers and technical crews to streamline production workflows. I focused on elevating the creative direction of the entire slate, fostering a culture of high-stakes execution.
Technical Crew Integration: Maintained a "boots on the ground" presence by serving in various technical crew capacities. This ensured I understood the mechanical needs of the control room as deeply as the strategic needs of the boardroom.
Teaching Assistant
I mastered every facet of a professional live broadcast environment, serving in a range of technical and creative roles to support 24/7 network-caliber operations. This immersive residency served as the foundation for my expertise in high-pressure live switching and systems engineering.
Technical Direction & Live Switching: Performed as Technical Director, Camera Operator, and Audio Engineer. I managed real-time broadcast switching and high-fidelity sound for live studio productions, ensuring zero-latency execution in a "live-to-air" environment.
Broadcast Systems Mastery: Directed the operation of professional-grade technology, including Chyron graphics systems, video tape decks, and linear/non-linear post-production suites.
Academic & Practical Specialization: Completed advanced, hands-on tracks in In-Studio Production, On-Site/Field Production, and Technical Editing. This combination of classroom theory and live-lab execution allowed me to bridge the gap between creative intent and technical delivery.
Technology Management & Lifecycle Support: Served as Technology Manager and Editor, providing a comprehensive 360-degree understanding of the television production lifecycle. I managed equipment arrays and post-production workflows to ensure technical readiness for daily broadcasts.
Behind-the-Scenes Strategy: Acted as the BTS Photographer and documentarian for the network, capturing the operational flow to refine future production SOPs.
Content Creator
The Dean of Communications Office/Herbert 360
I served as the lead visual storyteller for Herbert 360, the premier digital showcase for the Lawrence Herbert School of Communication. I was responsible for the architectural visual identity of the platform, ensuring every asset reflected the professional caliber of the institution.
Multimedia Journalism: Directed and produced high-fidelity photography and video content to document university-level initiatives. I specialized in capturing high-profile speakers and specialized events, translating academic energy into compelling digital narratives.
Digital Brand Management: Managed the end-to-end visual identity for the Herbert 360 platform. I established and maintained the "Big Media" standards required by the communications department, ensuring a cohesive and authoritative brand presence.
Cross-Platform Growth Strategy: Developed and optimized assets tailored for web and social integration. My work focused on driving community engagement and building a digital recruitment bridge for prospective students through high-retention visual storytelling.
Strategic Asset Curation: Managed the digital library of assets for the School of Communication, ensuring that the visual legacy of the school was preserved and accessible for cross-departmental use.
The Hofstra in LA program is the "Hollywood" proof-of-concept for your career. It demonstrates that you weren't just a big fish in a small pond on Long Island—you were selected to operate in the world's most competitive media market at the highest level. This project shows that you have been "Vetted by the West Coast," working with major studios and industry legends while maintaining the technical and organizational rigor you learned in New York.
I was selected for a high-intensity, immersive industry residency in Los Angeles, California. This program functioned as a "West Coast Masterclass," placing me in the heart of Hollywood to study the technical, legal, and operational frameworks of major studio productions.
Studio Operations & Lifecycle Analysis: Conducted deep-dive studies into the "Hollywood Studio Model," analyzing the end-to-end production lifecycles of major networks and streaming powerhouses. I focused on the intersection of creative development and technical distribution standards.
High-Level Industry Networking: Actively engaged with a supportive network of alumni mentors working as directors, show runners, and agents at top-tier firms. I leveraged these connections to gain insights into the "boardroom" side of the industry, including business affairs and talent management.
Bi-Coastal Production Alignment: Studied the logistical differences between New York and Los Angeles production environments. I mastered the ability to bridge these two "Media Capitals," ensuring I could lead teams and manage systems regardless of the geographical market.
Work Experience
In addition to the work Celia has experienced at Celia Werner Productions, she has worked for a number of influential companies across multiple industries. Each position broadened her expertise and brought new skills to her tool belt.
Experience
2025-2026
Foundation Event Manager
New York Cancer Foundation
I was Event Manager for New York Cancer Foundation. I was given the opportunity to bridge the gap between the Foundation’s internal mission and its public authority. I focused on turning "invisible" information into a high-trust digital ecosystem that actually reaches the families and donors we serve.
Modernizing the Footprint: When I joined, the digital presence didn't match the impact of the work. I overhauled our social and search strategies, moving us to a Top-3 organic ranking so that when families search for help, they find us first.
Logistics & Event Oversight: I handle the "how" behind our major signature events—like the Raising Hope Gala and Hockey For Hope. I manage the full technical lifecycle to ensure our institutional image remains professional and high-fidelity.
Accessibility & Impact: I don't just produce content; I ensure it's discoverable. By optimizing our digital assets for voice and traditional search, I help ensure our grant information is accessible, supporting the distribution of $1.6M to 765 families last year.
System Architecture: I audit our workflows and integrate tools (like AI/LLMs) to make sure we are leveraging our resources at their maximum potential. I build the "roadmaps" that turn our daily data into high-authority donor outreach.
2024-2025
Marketing Director
North Shore Orthotics & Prosthetics
In this role, I led the strategic development of patient-facing communications for a specialized healthcare sector. My mission was to take a clinical environment and build a cohesive narrative of support and innovation for patients navigating life-changing care.
Inspirational Storytelling: I produced high-impact patient testimonial videos for internal broadcast units. By bridging the gap between clinical excellence and the human experience, I created content that didn't just market a service—it inspired and educated the clientele.
Patient-Centric Engagement: I managed direct interactions and content strategy to ensure every digital and print touchpoint resonated with the specific challenges of the prosthetic community. I focused on building "Digital Trust" during a vulnerable time for the patient.
Multichannel Campaign Management: I orchestrated the internal and external documentation and marketing campaigns, ensuring that the brand’s message of innovation remained consistent across all platforms.
Cross-Functional Stewardship: I collaborated directly with clinical staff to develop outreach materials and documentation, streamlining how the office communicated complex medical information to the public.
2018-2025
Event Photographer, Videographer, Broadcast Engineer
National Event Connection/ Enjoyable Entertainment
As the visual storyteller for a high-energy event production company, I was responsible for the 'Brand-to-Screen' pipeline. I focused on capturing the raw energy of live events and translating it into high-fidelity digital assets and memories for family across the tristate area.
Collegiate Production & Institutional Strategy: Led the technical production for Long Island University (LIU), creating mission-critical orientation videos, advertising materials, and comprehensive event coverage. I ensured all deliverables met the rigorous branding and communication standards of a major academic institution.
Legacy Media Creation: Specialized in "recording memories"—capturing the irreplaceable moments of high-end private and public events. I treated personal milestones with the same technical discipline as broadcast media, ensuring families and organizations have high-fidelity archives of their most important days.
Content Strategy: I produced the photography and video assets required for a multi-platform digital presence. My focus was on creating "attention-grabbing" media that cut through the noise and met the standard of modern search and social algorithms.
Post-Production Management: I managed the high-volume editing and delivery of digital assets. I understood that "freshness" is a key signal for visibility, so I built a workflow that maintained a consistent, high-quality social presence without sacrificing the professional standard.
Technical Engineering: I utilized professional-grade lighting and audio signal chains to ensure all content was "Broadcast Central" ready. I treated every production with the same technical discipline required for corporate and consumer screens.
Studio Infrastructure & Build-Outs: Act as a technical consultant for corporate studio installations, including high-profile builds for organizations like Sandler Training. I design and implement professional-grade environments—to empower clients to produce high-authority content in-house.
Experience
2017-2025
Head of New York Media Operations
Metramedia Broadcasting
I directed the video operations for the New York Metro Area, serving as the technical lead and operational manager for high-stakes production workflows. I managed the "Brand-to-Screen" pipeline for a massive roster of global corporations, government agencies, and entertainment entities.
Operations Leadership & Scale: Oversaw the end-to-end production for the New York market, managing specialized workflows for high-profile clients including TD Bank, Zillow, Groupon, Yelp, Dental Product Shopper, Dex Media, iMatrix, Yellow Pages, Upworks and 1-800-DENTIST.
Institutional & Government Strategy: Directed media operations and content for the NYC Department of Education (DOE) and The American Society of Transplantation, ensuring strict adherence to the rigorous branding and security standards of government and medical institutions.
Heavy Livestream Production & Engineering: Acted as the technical lead for complex, high-authority broadcast chains. I engineered seamless digital experiences and heavy livestream events Concerts, Graduations, Conferences and corporate streams for organizations like Wiley Publications, Tikvah Fund, USA Soccer, Stamford Symphony, Anheuser Busch, PESI, Psychology Networker, Barbari Law, and Doctor Multimedia. Some notable acts from concerts Pitbull and Akon.
High-End Branded Content: Produced and directed professional-grade commercials, livestreams and narrative content for diverse partners including NBC, Comcast, Cablevision, The Grammys, Manchester United, Greystone and Edison.
B2B Strategy & Consulting: Partnered with agencies and firms like Studio Now, Perlow Productions, Partners In Sound, ProSho and Merge Entertainment to translate unique value propositions into visually compelling narratives that drive market authority.
On-Camera Expert Engagement: Represented the brand at major industry events, including hosting and moderating panels at Philadelphia Comic Con and serving as a subject matter expert for broadcast news hits for Metra 4.
2020-2021
Director of Production Operations
Viral Ecom Adz
I directed the design, engineered and implementation of a full-scale physical production studio in Holbrook, NY, and engineered the back-end operational systems required for high-velocity E-commerce content creation. My focus was on transforming creative concepts into a scalable, data-driven production engine for global DTC brands.
Multidisciplinary Team Leadership: Trained and managed an on-site team of 10+ production professionals, overseeing the daily operations of shooters, set designers, and logistics coordinators. I fostered a culture of high-velocity execution while maintaining the "Broadcast Central" quality standard.
Talent & Casting Oversight: Directed the Casting Department, overseeing the Casting Director and establishing the proprietary frameworks used to align talent with specific brand demographics. I ensured that every creator and actor was a strategic fit for the conversion goals of our clients.
Remote Editorial Training: Directed and mentored a global team of remote video editors. I developed the technical training protocols and feedback loops necessary to ensure brand consistency and high-conversion pacing across thousands of digital assets.
Architectural Studio Design (Holbrook): Engineered and built a specialized 4-set production environment from the ground up. I designed each set to maximize versatility, allowing for rapid shifts between lifestyle, cinematic, and promotional aesthetics within a single facility.
Commercial Photography & Videography: Executed professional videography and specialized in-studio white background photography. I designed a dedicated "clean-plate" area specifically for high-conversion product listings for brands like Pillow Slides, Cannabolix, and Sweet Dreams.
Operational Systems Design (SOPs): Architected standardized back-end systems and SOPs for lighting grids and shooting structures, creating a repeatable "content factory" model that powered some of the most recognizable viral products on social media.
2016-2017
Office Production Assistant
DIGA
I provided critical operational, logistical, and creative support for iconic MTV properties. This role served as the technical foundation for managing A-list talent and executing complex network-level field operations for the most recognizable brands in reality television.
Nationwide Location & Permit Management: Engineered the logistical framework for shoots across the country. I secured municipal permits and scouted locations in major hubs, ensuring legal compliance and operational fluidity for high-profile network productions.
High-Stakes Brand Logistics: Provided essential production support for cultural touchstones including Binge Thinking, and Say What Karaoke. I managed the rigorous operational demands of these franchises, ensuring network standards were maintained under intense schedules.
Travel & Operations Coordination: Orchestrated complex travel logistics for cast and crew across the Eastern Seaboard (NYC, Boston, Baltimore). I served as the primary "Fixer" for on-set needs, managing high-priority errands and real-time problem solving to keep productions on track.
Creative Brainstorming & Concept Development: Contributed to the creative evolution of network series, participating in brainstorming sessions to refine episode hooks and narrative structures to drive audience engagement.
High-Profile Talent Coordination: Managed logistical and on-set support for a diverse roster of A-list talent and artists, including T.I., Rob Scallon, Sarah Longfield, Mac Lethal, and Amber Diamond.
Deliverable Management & Quality Control: Managed the final production pipeline and asset hand-off to ensure all media deliverables met the rigorous technical standards required for network broadcast and post-production.
Experience
2013-2017
Photographer, Videographer & Event Production
Super Sweet 16's
I served as a multi-disciplinary Creative Producer and Event Liaison, managing high-energy live production and visual storytelling for premium events throughout the Tri-State area. This role served as a laboratory for live-event logistics and high-fidelity technical implementation.
End-to-End Visual Production: Orchestrated the photography, videography, and post-production workflows for hundreds of events. I ensured a high-quality visual legacy by managing the transition from raw live capture to polished, branded digital assets.
Event Logistics & Technical Liaison: Acted as the primary operational link between production crew and event planners. I managed timeline synchronization and venue coordination, ensuring that the "technical choreography" of the event never missed a beat.
Aesthetic & Technical Architecture: Engineered custom lighting arrays, projection and professional audio environments to transform raw venues into immersive brand experiences. This included the physical design and implementation of scenic elements and custom centerpieces.
Graphic & Scenic Design: Developed a cohesive thematic identity for each project through custom graphic assets including step and repeats, photo sets and aesthetic layouts. I bridged the gap between digital branding and physical space, ensuring the guest experience was consistent across all touchpoints.
2013-2016
Teacher and Video Producer
Curious.com
I served as a Subject Matter Expert (SME) and Video Producer, developing comprehensive online educational curricula for the Curious.com learning platform. I specialized in bridging the gap between technical software mastery and the practical business of freelance media.
Curriculum Architecture: Authored and produced structured lesson plans and video tutorials focused on Adobe Photoshop mastery and the Business of Freelance Videography. I designed these courses to move students beyond "tool knowledge" and into professional-tier execution.
Educational Content Production: Directed, shot, and edited high-retention instructional videos designed to simplify complex technical workflows. I focused on visual clarity and pedagogical pacing to ensure a global audience could master advanced creative software.
Strategic Learning Paths: Developed "Learning Paths" that integrated technical skill acquisition with real-world business applications. I mentored aspiring creatives on the systems required to transition from hobbyist to a profitable professional freelance career.
Digital Platform Quality Management: Managed the full lifecycle of digital courseware, ensuring all assets met the platform’s rigorous standards for technical accuracy, audio-visual fidelity, and user engagement.
2016-2016
Production Assistant
Fox News Radio
I served as a Production Assistant and Resident Associate for Fox News 24/7 Headlines, contributing to the high-velocity technical and editorial workflows of a national news broadcast. This role demanded absolute precision in audio engineering and real-time systems management during major national news cycles.
National News Production & Engineering: Edited and processed critical audio segments for national airing. I ensured high-fidelity output for affiliates across the country, maintaining the rigorous sonic standards of a major news network.
Control Room & Live Coverage Support: Provided direct support to editorial teams during live anchored coverage of Super Tuesday. I managed the fast-paced technical demands of primary election reporting, ensuring seamless transitions in a zero-latency environment.
Newsroom Systems Management: Operated industry-standard platforms including iNews and ENCO. I was responsible for inputting audio cuts and managing real-time news rundowns, serving as the technical "heartbeat" of the 24/7 broadcast.
Segment Production: Produced high-frequency segments both in Times Square with interviews and in office including "On This Date" updates, Business Reports, and "America’s Talking Radio." I authored news scripts for national affiliates under extreme deadlines, ensuring alignment with national broadcasting standards.
Studio Operations: Managed complex audio playlists and recording studio play-throughs to ensure seamless live broadcast transitions.
Experience
2015-2017
Brand Ambassador
Bigger Markets Inc.
I served as a high-energy Brand Ambassador and content creator, managing on-campus marketing activations and localized advertising campaigns to drive brand awareness and user acquisition for major telecommunications and EdTech platforms.
Experiential Marketing & Activations: Executed live advertising events and high-touch brand activations. I served as the primary face of the brand for targeted demographics, managing the logistics of on-campus "guerrilla" marketing to maximize visibility.
Integrated Social Media Strategy: Produced creative video and photographic assets for localized social media campaigns. I bridged the gap between the physical event experience and digital engagement, ensuring a cohesive brand narrative across all channels.
Strategic Market Outreach: Tailored corporate brand messaging to resonate with a diverse campus audience. I specialized in "translating" corporate value propositions into community-centric stories that drove high conversion rates for mobile services and educational tech.
Consumer Advocacy & Feedback: Facilitated direct consumer feedback loops, providing real-time data to parent agencies. This allowed for the iterative refinement of brand messaging based on direct student and faculty interaction.
2015-2015
On Air Promotions Intern
Nickelodeon/Viacom
I supported the On-Air Promotions department at Nick Jr., assisting in the creation and curation of high-visibility broadcast promotional content for the Viacom network. This role demanded rigorous adherence to global brand standards and professional asset management.
Broadcast Asset Management: Researched, logged, and clipped broadcast episodes to identify high-impact segments for national promotional use. I managed the "DNA" of the network’s content library, ensuring the best moments were available for rapid-response marketing.
Network-Level Post-Production: Assisted in professional editing sessions, gaining hands-on experience in the technical and creative standards required for high-tier on-air promos. I operated within a high-stakes environment where every frame was scrutinized for brand alignment.
Operational & Field Logistics: Served as a primary logistical "Fixer" for the department, managing high-priority errands and on-site needs to maintain studio momentum. I ensured that the physical requirements of a fast-paced production office were met without delay.
Cross-Departmental Logistics: Facilitated essential support for producers across multiple Nickelodeon promotion departments. I served as a central hub for communication, ensuring that high-volume studio workflows remained seamless and efficient.
Global Brand Compliance: Operated within the rigorous quality-control frameworks of Viacom to ensure all promotional assets met strict brand-specific guidelines. This role cemented my ability to maintain brand authority across thousands of digital assets.
2009-2015
Media Marketing Specialist
Long Island Orthotics & Prosthetics
I served as the lead creative consultant and media producer for two prominent regional healthcare providers, Long Island Orthotics & Prosthetics and North Shore Orthotics & Prosthetics. I pioneered a visual-first digital architecture that prioritized patient education and community trust.
Digital Brand Architecture: Engineered the digital footprint for two surgical/rehabilitative practices. I integrated high-end photography and video production into the core web infrastructure, transforming the practices from traditional offices into modern digital authorities.
Patient-Centric Narrative Strategy: Produced specialized media assets that translated complex orthotic and prosthetic solutions into relatable success stories. I focused on "humanizing" technical medical procedures through high-retention storytelling to drive patient inquiry and trust.
Omnichannel SEO Growth (YouTube): Managed the early integration of visual media with SEO-focused YouTube strategies. By optimizing technical metadata and educational content, I ensured the practices dominated regional healthcare searches for nearly seven years.
Cross-Practice Content Consulting: Designed weekly content calendars and community outreach strategies tailored to the unique demographics of both the Long Island and North Shore practices. I ensured a consistent "voice of authority" across all social and digital channels.
Educational Asset Development: Created a library of patient-facing instructional content that streamlined the onboarding and education process for new prosthetic users, bridging the gap between clinical delivery and digital support.
Experience
2015-2015
Production Management Intern Backroads Entertainment
I supported the Production Management team in the high-volume coordination and delivery of unscripted content for a diverse roster of national networks. This role focused on the intersection of fiscal stewardship and technical network compliance for major broadcast series.
Network Deliverables & Compliance: Orchestrated the compilation and quality control of final deliverables for national television series on MTV2, DIY Network, Travel Channel, and Cooking Channel. I ensured that every digital asset and legal document met the rigorous technical standards of each specific network.
Production Architecture: Built the logistical frameworks and comprehensive production binders for shows such as "Joking Off," "Lake Life," and "Big Bad BBQ Battle." These binders served as the operational "Bible" for the cast and crew during active filming.
Financial Stewardship: Managed the meticulous reconciliation of production receipts and budget tracking. I maintained fiscal accuracy across multiple active projects, ensuring that "The Business of the Show" remained on track and under budget.
Series Research & Development: Conducted deep-dive editorial research to support the developmental phases of new programming. I translated raw data into creative insights used by producers to greenlight and shape upcoming series.
2014-2015
Executive Producer
For Your Island
I led the creative and operational direction of For Your Island, a high-velocity, magazine-style broadcast dedicated to the people, culture, and business landscape of Long Island. I served as the chief architect of the show's narrative, transforming local stories into professional-tier digital broadcast content.
Executive Showrunning & Direction: Directed the full lifecycle of the program, managing a multidisciplinary production team to ensure the consistent delivery of high-quality content. I served as the final editorial authority, ensuring every episode met "Network-Standard" quality for a web audience.
Editorial Strategy & Package Development: Curated and greenlit "packages" (segments) featuring diverse Long Island narratives. I balanced human-interest stories with local business advocacy, creating a platform that served both the community and the regional economy.
Production Systems Management: Orchestrated the high-frequency scheduling, filming, and post-production workflows required for a digital series. I implemented standardized production SOPs that allowed the team to pivot between field reporting and studio segments without losing professional fidelity.
Regional Brand Evolution: Directed the evolution of the show’s visual and narrative identity. During my tenure, I increased the program's authority as a primary resource for Long Island culture, events, and professional spotlights.
2011-2015
Media Marketing Specialist
Rebecca Leuk, Associate Broker
I served as the lead creative and marketing strategist for a high-volume real estate brokerage team. I engineered a multi-channel digital infrastructure designed to maximize property visibility and accelerate client acquisition in the competitive New York luxury market.
Full-Spectrum Asset Production: Produced high-end photography and cinematic property videos to differentiate luxury listings. I focused on "Visual Authority," ensuring every asset served as a high-conversion tool for the brokerage’s elite portfolio.
Digital Ecosystem Architecture: Architected and maintained the team’s digital presence, including website optimization and localized YouTube channel growth. I leveraged early VEO (Video Engine Optimization) to ensure listings dominated regional search results.
Omnichannel Client Communications: Managed comprehensive B2B communications and high-volume direct-mail campaigns. I ensured consistent brand touchpoints throughout the entire sales lifecycle, bridging the gap between digital discovery and physical closing.
Operational Systems Management: Oversaw internal office-wide projects and administrative workflows. I implemented standardized listing processes and digital documentation systems that increased internal efficiency and reduced "time-to-market" for new properties.
